The University of Ghana’s Development Policy Poverty Monitoring and Evaluation (DPPME) Center of Research Excellence with ISSER, CSED and IAST present the Development Policy and Practice Talk (DPPT) on the theme:
‘’Food Marketing and Poverty Alleviation’’
PRESENTER:
Prof. Klaus G. Grunert, Professor of Marketing at Aarhus University, Denmark, and Founder/Director of the MAPP Center for Research on customer relations in the Food Sector
Date: Wednesday 13th May, 2015
Time: 10:00 a.m. prompt
Venue: ISSER
SYNOPSIS
The agri-food sector is changing. Driven by changes in consumer demand and structural changes in agrifood supply chain, most notably the dominant role of international retail chains, all actors in the food chain have to reassess their role in the overall value creation process as well as their linkages to other chain members. Increasing consumer interest in quality, responsibility and authenticity is leading to demands on food products that no single chain actor can fulfill, but that require cooperation between different chains actors, also and especially in export chains. Much of these new demands relate to credence characteristics of food, which means that it becomes increasingly important that physical product flows are supplemented by information flows. The seminar will discuss these trends give insights into developments in food consumer behavior in different parts of the world, and outline implications for the food marketing activities of farmers, food processors and food retailers.
PROFILE
Klaus G. Grunert is Professor of Marketing at Aarhus University, Denmark, and is the Founder and Director of the MAPP Center for Research on Customer Relations in the Food Sector. He has done extensive research in the area of agrifood marketing and consumer behaviour, and in making consumer insight useful in areas like new product development and market communication. In particular, he has done research on quality perception and food choice, effects of product labeling, public acceptance of biotechnology, on how insight into consumer behavior feeds into product development processes in food producing companies. As director of MAPP, he has carried out more than 80 collaboration projects with food industry, including several Pan- European studies, and has participated in or led numerous EU FP projects. Having an h-index of 52, he is the author of 12 books, more than 150 academic papers in international refereed journals and numerous other publications. Klaus is a past President of the European Marketing Academy and was Professor of the European Institute for Advanced Studies in Management.
Research Students, Faculty and the general public are cordially invited.
